I guess, I will start with saying that air duct cleaning is almost never needed. It is not a scam, but it is certainly something that uneducated homeowners get suckered into. In regards to air flow, a well balanced HVAC system should be able to deliver more than enough air flow. If you are not getting good air flow, it's because your system may be out of balance. Additionally, regular cleaning/changing of the air filters will solve about 95% of your problem. Though you would be surprised how many people either a. don't have a filter or b. don't know about it and leave it there for 10+years. a washable one should be cleaned every 6 months(spring and fall) and a disposable one should be replaced every 3-4 months.
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Although i love to burn candles, depending on the type your asking for problems big ones! At work one day i had been talking with co workers about these black shadows that were appearing on my ceilings and higher wall areas. They seemed to in the corners and along the stud supports , i could even see what i thought to be where all had been nailed. There would be dark shadows perfectly straight across my ceiling and then real dark circels every few inches within the lines. I thought it was the propane heat but learned quickly that oil heat will do that but not normally propane. A co worker brought me a magazine with a huge article about candles and what actually burns off them when lit, an ashy soot that is attracted to the areas on walls and ceilings that omit the most heat or warmth, of course where the drywall and studs meet and corners of the room. Its been about 8 years since i painted the entire house. I started bending to my love for candles again in the last 3 years, surprise i will be spending part of my summer re painting again!! No more candles ,well maybe at the holidays LOL
Equipment used to clean ducts varies widely. The cheaper the equipment used the more you are just wasting money. This is why it's typically not worth doing. In some situations it may be beneficial, but only after determining and investigating the duct system. This should be done by a licensed HVAC contractor and not a duct cleaner that typically do not hold and HVAC license. (Duct cleaners aren't required to be licensed in HVAC in many areas.)
Air duct cleaning service providers may tell you that they need to apply chemical biocide to the inside of your ducts as a means to kill bacteria (germs) and fungi (mold) and prevent future biological growth. They may also propose the application of a "sealant" to prevent dust and dirt particles from being released into the air or to seal air leaks. You should fully understand the pros and cons of permitting application of chemical biocides or sealants. While the targeted use of chemical biocides and sealants may be appropriate under specific circumstances, research has not demonstrated their effectiveness in duct cleaning or their potential adverse health effects. No chemical biocides are currently registered by EPA for use in internally-insulated air duct systems (see Should chemical biocides be applied to the inside of air ducts?).